- MOISTURIZING AND MOISTURIZING: This grippy natural shine pomade promotes waves and restores moisture, going light and easy and rinsing clean. It is formulated for short, brushable hairstyles.
- MAXIMUM WAVEMAKING: With its maximum holding force, this pomade offers maximum waviness, the perfect styling product for short, brushable hair. It turns on and rinses cleanly.
- Styling Products - We make a variety of products for all types of curly hair, including moisture-sealing gels and drop-in sprays, rejuvenating oils, pomades, creams, butters, and edge protectors.
- Unique Look - We help people of color celebrate unique looks and styles with a variety of treatments, colors, and styling products for all hair types - curly, wavy, natural, relaxed, transition, and more.
- SOFTSHEEN-CARSON: For over 110 years we have been providing beauty to all consumers of African descent with our innovative, bespoke, superior products and services specially designed for their needs.