Alberto Balsam Wet Look Styling Gel uses most of the same ingredients you'll find in more expensive brands, but at a great price which means you can afford to look great every day of the week! You want the hold and that just got out of the shower look? You've picked the right product...Alberto Balsam Wet Look Styling Gel will give your style firm hold and that wet look effect you've always wanted. Salon tested formula. Great Wet Look hold. Long lasting hold. Strong control. Non greasy, washes out easily.